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Biography: |
Neil C. Swiacki President, Competitive Edge
Marketing 980-622-6910
OVERVIEW Competitive
Edge Marketing focuses on “Special Assignment” marketing
projects. As a
team-of-one, I provide answers to improve product and service
profitability. Project
examples include “Leaky Bucket” (customer loyalty/retention),
“Advertising Spending Acid Test” (advertising effectiveness)
and “Marketing Smart Plan” (concise, actionable plans).
FORTUNE 100
EXPERIENCE
Marketing •
Led major marketing programs in $500 million to $64 billion
organizations. Jeep,
Budget Car Sales, MassMutual Financial Group, Huber Engineered
Woods • Cross-industry classic and electronic marketing
experience: automotive (wholesale/retail), financial services and
building materials. • Managed marketing initiatives on four
major website launches including a major improvement from 16th to
6th place in an industry-wide financial services website ratings
survey. General
Management • P&L
responsibility for residential building products with
multi-million dollar revenues. − Product revenues up
50%, sales volume up 46% over previous year. • Reduced marketing
expenses over 25% per store by centralizing advertising function.
• Led efforts to launch a new order-to-delivery process in
California that decreased delivery time by 50%. • Sold car and
truck production exceeding $2 million/month in Kansas City Zone.
• Led marketing, R&D, finance and sales efforts in
development of new products. • Chaired the Quality Awareness
Team and received the Lee A. Iacocca Quality Improvement Process
Award.
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